In this video, we highlight the importance of holistic design, going beyond aesthetics and branding to consider the entire product lifecycle, including supply chain risks. Experts emphasise the need to design products that not only resonate with consumers but are also resilient to disruptions in sourcing and logistics. Drawing parallels between the beauty and alcohol industries, our speakers offer fresh insights on managing diverse product lines with natural ingredients.
Featured: Raza Haider, Jim Wicks, Manoj Leelanivas, Daniel Newman, and Amy Bonsall.