We explore how product success hinges on understanding consumer aspirations, not just their basic needs and wants. With insights from industry experts, the discussion emphasizes the importance of engaging customers beyond the launch phase and designing products from the ground up with a market-back perspective. Our guests also discuss the shortfalls surrounding traditional top-down design models, instead advocating for a more chaotic but insightful bottom-up approach driven by genuine customer needs.
Featured:
Namrata Shah, Manoj Leelanivas, Megha Bhatia, Jim Wicks, Robert S Moser, Marcellino Gemelli, Chuck Graham, Petrina Zaraszcak, Sheila Remes, and Bharat Kapoor.