We explore how the language of product design has evolved to include emotion, passion, and genuine connections with consumers. With emphasis on the importance of understanding core values, daily rituals, and the emotional triggers that turn a product from something people like into something they love. The conversation also highlights the need to focus on niche experiences rather than broad audiences, creating products that resonate deeply with smaller but more passionate customer bases.
Featured: Lindsey Maxwell, Megha Bhatia, Robert S. Moser, and Paul Hatch.